Crazy Macha, an online startup based in Kuala Lumpur is all about serving crazy lip smacking delicacies! This hipster house of authentic flavours is dedicated to preserving the integrity as well as the taste of age-old Indian recipes. Their delicacies are prepared with handpicked premium-grade raw materials and using a special blend of spices that gives produces a unique Crazy flavour that cannot be duplicated.
We created a distinctive identity for Crazy Macha along with packaging and an online store and helped them market a traditional dish to a new & young audience. We worked with them throughout the market research & analysis stages to create the exact voice they needed for their brand.