FGV is a global agri-business leader operating across 9 countries in Asia, North America and Europe with a focus on Plantation, Sugar and Logistics sectors.
The brief given to us was that the existing website’s design using vector illustrations and a broad colour palette takes away from their business focus and corporate look-and-feel. We proposed a design that had a corporate design language and told the story of an established organisation with a responsible heart. We designed different layouts that catered to the target audience of the different sections of the site while maintaining the core design theme. We also took care that essential content like Investor Information was presented with clarity and was easily accessible. Our proposed design was also fully responsive and ready to work on a wide range of screen sizes.