Raya Airways Sdn Bhd is a renowned name in the cargo airline business in Asia. Established in November 1993, it offers scheduled and express delivery, aircraft charters, ground handling, warehousing, trucking connections, and MRO (maintenance, repair and overhaul) services to its prestigious range of clientele.
IGW was retained by Raya Airways to work on the creative design of all their marketing material. It was essential to create artwork with a high-level of attention to detail in order to correctly reflect the RAYA brand’s core message. Our design work was comprehensive and covered a wide range of media – from the logo, brand colours, typography and outdoor advertising, presentation templates, online solutions to promotional material and aircraft livery.
And the identity that we crafted? It’s timeless, simple and geometric and strongly suggestive of the purpose and professionalism of the brand. The identity symbolizes an arrow that portrays “moving forward” which also forms a negative-space box to represent their core business – cargo.